Our Story

Mission Statement

Mission Statement

what we do

Driven by an undeniable passion for the hospitality industry after years of experience working within it,
our mission is simple:

“Empower businesses with personalised
support to help them grow”

This means taking a hands on approach and getting alongside owners and their staff in their business, identifying areas for improvement and growth and implementing both short and long-term strategies to help them reach their goals.

Our Vision

Our Vision

how we do it

Piazzoni is not your normal business coach
or advisor.  Having lived and breathed in the industry  just as you have,
you can guarantee that we get it.

“Tailored advice and support,
from an industry specific professional”

This means that whether it is assistance with a service offering, developing and implementing systems to make life easier for the whole team (just to name a few) – you will get industry specific support as opposed to general business advice.

Value Proposition

Core Values

our difference

At the core of everything we do is passion and authenticity.  A passion for good food, good service and a great team culture
that makes it all possible.

“We like to use a hands on personal approach, it makes things purposeful”

This means that our approach to working with teams is holistic, looking at the complete picture of the business and using a collaborative and realistic approach to solving any problems you may be experiencing.


Based in Whangarei, Andrea is a classically trained and award winning City & Guilds chef with experience in both sides of the house.  She comes with a strong background in hospitality management, functions and events, business operations, financial planning and design.

With a particular strength and passion for building a positive workplace culture where relationships are valued and seen as a key to success – Andrea is very much about being authentic and personable and you can expect to see this from day one.

Staying true to her roots, Andrea takes great pride in keeping her Italian and Maori heritage alive.  She has three children who keep her grounded and when she is not with them or out on the road visiting clients – she enjoys creating new recipes, travelling, the great outdoors and adding to what she calls a never ending pursuit of new knowledge.  In line with that, she is currently boosting her knowledge and experience by completing her Master of Business & Management through the University of Waikato, ranked in the top 1% globally for their business programmes.  So you can be sure that the knowledge she brings, is current and relevant.

Andrea Pijacun

some of my work


Andrea’s entrance into the food sector was over 25 years ago and began in none other than her grandmother’s kitchen in Australia, baking fresh bread to sell at a local market on weekends.  It was a labour of love that meant early 4:00 am rises and no time to rest until all the breads were baked, packaged and sold.  This eventually led to her taking up work in a bakery where her interests ran away with her and she became equally passionate about patisserie.

Later on, Andrea went on to work in bars and cafe’s and completed two and a half years of formal training in both sides of the house – coming out with multiple awards, an internationally recognised City & Guilds Diploma in Culinary Arts and her first achievement as an emerging chef.  A silver medal for the highest score in pasta after competing against other chefs in the region.

From there, Andrea’s career in hospitality took off and she went on to work in fine dining restaurants, as a personal chef and corporate catering where she quickly rised through the ranks.  Within two years, she was in management where much of her work centred around training staff, developing systems, managing financials and working collaboratively with other establishments to improve operations.

While she continues to work as a personal chef and continues to train staff in kitchens, Andrea’s real passion is in working alongside food business owners because it gives her an opportunity to really give back to the industry that she loves so much.

PIAzzonI - WHY US?

First and foremost, Piazzoni is backed by family values and passion.  Not a number, not a statistic.  You are treated as a person, not a client and your business is seen as a part of your story that makes you unique out there in the business world.

Our philosophy is simple – no one achieves great things by staying in their comfort zone and this is one of the big challenges for business owners.  The greatest growth is not just about achieving an end result, it is about what you learn on the journey to getting there.

Running any business is a huge undertaking and it comes with many challenges that test you in every way possible.  Andrea knows this from experience, having owned and operated multiple businesses in her lifetime.  It requires dedication and the ability to persevere through each hurdle in your journey of being a business owner.  The moment you engage Piazzoni, you gain our commitment to that journey with you.

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